Crossbow - Marketing Team
Asian and European ecosystems at South Summit
Updated: Jun 20, 2022
đ„What a great panel yesterday!
đȘOur founder Alfonso Ballesteros had the pleasure to moderate the discussion âAsia and Europe pulled togetherâ. Great insights from Fernando de la Cal GonzĂĄlez from InvestHK Brussels and Bowie Lau from True Global Ventures. The speakers covered different aspects of how to access different Asian markets and the role that hubs such as Hong Kong or Singapore play in the region for entrepreneurs, corporates and VCs.
đAsia accounts for 2/3 of the worldâs population. With economies at all stages of development which offers tremendous opportunities for startups that get the strategy right.
đOne such startups is The Sandbox which have enjoyed tremendous growth and exposure in Asian markets despite being originally American. The Sandbox is in True Global Ventures portfolio and Bowie shared some great first hand insights about their success story. Fernando also described the fundamental role that jurisdictions such as Hong Kong play in any Asian strategy.
đĄOne of the main takeaways of the discussion was the need to break the chicken-and-egg situation where European firms and entrepreneurs avoid Asia due to lack of familiarity, which in turn leads to never learning about these markets.
đA good approach to start breaking this cycle is to travel to the region more often, attend summits in key Asian cities, engage with the ecosystem builders and investment promotion agencies and consider opening up Innovation Outposts which are common in Silicon Valley but relatively uncommon in Asia.
đââïžA very well known advice to startups is âget out of the buildingâ in this case the panel suggested âget out of the continentâ. :D
âïžReach out, make things happen. Engaging leads to knowledge, which leads to spotting opportunities that you can pursue. Once you have some successful experiences youâll quickly integrate Asia into your overall strategy. Reach out to any of the panellists for help and advice on these markets.
Link to the video of the panel (starts at 07:23:00):
https://www.youtube.com/watch?v=coIofHlQQOA
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