CROSSBOW

We simplify & accelerate your expansion in Asia

We help firms with their strategy, business development and operations in the region.

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CLIENTS & PARTNERS

Trusted by startups, SMEs, corporates & partners

Expanding internationally is hard

We can help

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With 20+ years of experience in the region, we provide our tried and tested methodology of applying lean principles to international expansion. Allowing you to turn any strategy into a sequence of clear steps with full control of timing and budget.

We provide you with a one-stop-shop solution for your expansion needs in the region. From strategy to execution, we have a robust network of professionals to provide the elements your project needs:

- Industry Experts
- Fractional managers
- Experienced operators

We bring all these together in fully customisable packages so you have exactly what you need, when you need it. This dramatically reduces uncertainty, putting you firmly in control of your expansion projects.

We do this in collaboration with a wide range of partners, a selection of top service providers, leaders in their own field, that complete the range of services to offer a one-stop-shop solution for your expansion needs.

What our clients say about us

Alex Sidorov

COO

"Crossbow was our catalyst when we decided to kickstart our business development in HK. There are many things one can do virtually, but in the end, what drives business are personal connections, warm leads. Crossbow was able to activate an impressive number of highly relevant professional leads within the shortest period of time. They are also the local ally whom you can count on for any question. A complete care-free package that has not only proven to be successful for our business, but also very pleasant to work with! We are happy to continue relying on Crossbow as our local partner"

Jose Luis Santos

Founder & CEO

"Crossbow is a great link between Europe and APAC. They know well the local culture and have a strong network, which can be an useful asset to expand in the region."

Patrick Tomelitsch

Founder & CEO

"Crossbow played a key role in introducing my brand to partners and clients in Hong Kong. Their professionalism, network, and strategic approach made the process smooth and effective. Communication was seamless, and the workflow was highly efficient. I highly recommend working with them for anyone looking to expand their business in the region."

Our Team

Experts, Fractional Managers & Operators

We have a wide network of professionals to cover the needs that may arise as the project progresses, from experts that help you refine your strategy, to fractional managers to integrate in your team, to local operators to bring their technical skills.

Our core strengths are:

- Strategy

- Business Development (Marketing, Sales, Partnerships)

- Operations

Projects range from a simple agenda of meetings to large scale Regional Headquarter projects requiring a full range of services and support across various geographies.

Fractional CEO

Alfonso Ballesteros

Communication / Event Expert

Yamilette Cano

Founder | Professional Speaker | Award Winning Communication, Branding, and Leadership Expert | Events Professional | Content Creator.

Strategy Expert

Elfreda Chan

Founder & Strategy Director |

exTwitter Senior Program Manager of Global Workplace Strategy |

exM Moser Associates Senior Associate - Strategy

Finance Expert

Pablo Riquelme

Founder Bao Sheng International Consulting | Former Head of Asia for BBVA

China Expert

Ashley Dudarenok

Sourcing Expert

Bharat Ahir

OUR PARTNERS

Network of Partners

We complement our own services with a wide range of partnerships with top service providers. From company incorporation, to bank account opening, legal matters, recruiting, logistics, IT support, marketing, event management and others, you can count on our network for a seamless unified business support.

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Frequently Asked Questions

01 / Which markets do you cover?

Our experts and managers have extensive experience across all major Asian markets but we are particularly strong in the Hong Kong market and specialise in how to leverage it to expand in the region.

02 / Who are your clients?

Most of our clients are tech companies, in particular startups and scaleups in need of fast expansion but we have also worked with SMEs and Corporates expanding in the region. Most of our clients are Western firms working in PropTech, Fintech, Robotics, eCommerce and Tourism.

03 / What size of projects you work with?

Our services are designed to adjust to almost any project. Some clients approach us when they have zero knowledge about Asian markets, in those cases we focus on actions that confirm Product Market Fit, reduce uncertainty and validate the strategy. These tend to be small, fast, very cost effective.

Others clients have a solid experience, substantial budgets and a very clear idea of what they are trying to achieve and they simply need help implementing it effectively.

In those cases projects are much more ambitious and include all aspects of our service. We typically integrate into their team, often as Interim Head of Asia or other senior regional positions and direct all regional initiatives reporting to headquarters until the new structure is able to function on its own.